Assignment Details:

You are required to investigate and analyze the marketing plan for a product/service of your choice. Evidence will include the application of all elements of the marketing mix i.e. Product, Price, Place, and Promotion

If you are looking at a service you must identify the reasons why the marketing of services is different from marketing products and include the following three P’s i.e. People, Process and Physical Evidence

Conclusion/Recommendation/Evaluation of the marketing strategies carried out should also be addressed

Format/Guidelines

1. Introduction to Marketing Mix

2. Introduction to the company

• History of the company
• Product/services it offers

3. Apply all the elements of the Marketing Mix to the company/product

• Product
• Price
• Promotion
• Place

If your company is offering a service

• People
• Physical
• Process

4. Conclusion and Recommendations