You are required to investigate and analyze the marketing plan for a product/service of your choice. Evidence will include the application of all elements of the marketing mix i.e. Product, Price, Place, and Promotion
If you are looking at a service you must identify the reasons why the marketing of services is different from marketing products and include the following three P’s i.e. People, Process and Physical Evidence
Conclusion/Recommendation/Evaluation of the marketing strategies carried out should also be addressed
1. Introduction to Marketing Mix
2. Introduction to the company
3. Apply all the elements of the Marketing Mix to the company/product
If your company is offering a service
4. Conclusion and Recommendations