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5N1400: You Are Required To Investigate And Analyze The Marketing Plan For A Product: Marketing Practice Assignment

Assignment Details:

You are required to investigate and analyze the marketing plan for a product/service of your choice. Evidence will include the application of all elements of the marketing mix i.e. Product, Price, Place, and Promotion

If you are looking at a service you must identify the reasons why the marketing of services is different from marketing products and include the following three P’s i.e. People, Process and Physical Evidence

Conclusion/Recommendation/Evaluation of the marketing strategies carried out should also be addressed

Format/Guidelines

1. Introduction to Marketing Mix

2. Introduction to the company

  • History of the company
  • Product/services it offers

3. Apply all the elements of the Marketing Mix to the company/product

  • Product
  • Price
  • Promotion
  • Place

If your company is offering a service

  • People
  • Physical
  • Process

4. Conclusion and Recommendations

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