Amplifon is a private company that deals with the retailing of hearing solutions products. The Company is based in Italy, but the target market is all over the globe. The Company was founded in 1950 to provide health tech in hearing solutions The Company is mostly involved in the adjustment, personalize, and distribute hearing aids. In achieving its goal, the Company has a different generation of hearing amplifiers that receive, amplify, and transmit sound into the ears. These devices are of great help as they enable people with hearing impairment to listen to amplified sound due to the exact process of sound amplification. Amplifon operations are based on different brands, including Dialogue, Sonus, Beter Horen, and Miracle’s ear. The CEO and the general manager are Enrico Vita. He is the one who is in charge of all the companies operations. The total number of Amplifon company employees as of December 2018 was 16, 225 (Amplifon, 2020). The Company has a market capitalization of 6.5 billion euros. Amplifon is one of the biggest companies in providing solutions for hearing aid devices. The companies’ key competitors are; Spectranetics Corporation- a subsidiary that deals with manufacturing and distribution of medical instruments, health tech, and Medtech. Other competitors are Portal Do Medico, Better Air, and IMMY