An Irish SME Operating In The High Tech Sector Has Identified The Potential: Business Management Assignment
An Irish SME operating in the high tech sector has identified the potential for expansion and growth in a foreign market. The SME has identified an opportunity that would provide them with first-mover advantage in the foreign market. The SME has hired you as a management consultant to review the literature (academic and business).
Answer the Following Questions:
- Outline the advantages and disadvantages of engaging in international business?
- Outline the advantages and disadvantages of taking first-mover advantage?
- Advise whether the SME should enter into the new market (based on your review of the academic literature)?
