Social Media is an excellent resource for companies to promote new products and brands. Instagram is the most dominate of the platforms and companies go to great lengths to increase their following on this platform. They do this by tapping into the influencer market and by creating an unrealistic lifestyle. As a user of social media in both my professional and personal life, I am interested to find out both the commercial benefits and pitfalls of this platform.
Is social media the best way to launch a new product to consumers aged between 18-35 years old?
This is a very topical research topic. There are extensive peer-reviewed papers on this topic. I would also like to conduct a college-approved questionnaire. I would base this thesis mainly on the effects of social media from a commercially beneficial perspective and also look at the consumer perspective and those impacts both positive and negative.
I would like to conclude with safe ways of promoting products and brands on social media that both benefits the consumer and the business.