As a Global Business expert, discuss the current state of the Chinese and the U.S. economies, highlighting the strengths and weaknesses of each.
By examining relevant PESTEL factors, and citing relevant examples, illustrate the reasons why Multinational Corporations are likely to have to adapt their marketing strategy from country to country.
Citing theoretical models and practical examples, evaluate the implications of cultural diversity for the leadership and management of employees of multinational corporations today.
“Despite the existence of compelling theory and evidence, Globalisation has its critics” (Hill, 2014)
Evaluate the evidence in favor of, and against, Globalisation today.
a) “The Euro was a political, rather than an economic, project” [McWilliams]
Discuss
b) “We’re all Keynesians now” [President Richard Nixon]
Discuss the effectiveness of Keynesian and Hayekian economic policies in assisting governments to avoid booms and busts, and to resolve them when they happen.
“The financial crisis will happen again, but there will be a different trigger. The only thing crises have in common is human nature” (Alan Greenspan, former Federal Reserve chairman)
Analyze whether the factors that led to the 2008 crash could happen again, and evaluate the likelihood of another major crash happening soon.
For the management of Multinational Corporations:-
a) Analyze the challenges of leading and managing a culturally diverse workforce
b) Discuss the prospects of standardizing products/services worldwide
“The Euro is far from perfect. It is fragile, vulnerable, and does not deliver the benefit it could if it were completed” [ECB President, Mario Draghi, 2015].
Analyze the “imperfections” of the Euro, with particular reference to the possible creation of a federal state as a means of “completing” it.
You are a Global Business Consultant and are asked to evaluate the attractiveness of a potential new market on behalf of a Multi-national Corporation. Identify and discuss the factors to be examined under the following headings:-
a) Political
b) Legal
c) Economic
Discuss the failures in Corporate Governance highlighted by the Financial Crisis, and the attempts to improve practices since then.
For the management of Multinational Corporations:-
a) Analyze the challenges of leading and managing a culturally diverse workforce.
b) Discuss the prospects of standardizing products/services worldwide.
“The Euro is far from perfect. It is fragile, vulnerable, and does not deliver the benefit it could if it were completed” [ECB President, Mario Draghi, 2015].
Analyze the “imperfections” of the Euro, with particular reference to the possible creation of a federal state as a means of “completing” it.
You are a Global Business Consultant and are asked to evaluate the attractiveness of a potential new market on behalf of a Multi-national Corporation. Identify and discuss the factors to be examined under the following headings:-
a) Political
b) Legal
c) Economic
Discuss the failures in Corporate Governance highlighted by the Financial Crisis, and the attempts to improve practices since then.
2017
“The world’s center of economic gravity is shifting towards emerging markets” (Gaspar et al, 2014)
For the emerging market of your choice, construct a SWOT analysis that captures its attractiveness and future prospects, supporting your analysis with evidence.
“The Euro was premature, poorly designed and poorly managed”
(McCarthy, 2015)
Discuss.