As either an entrepreneur or as part of a larger organization, you are expected to:
Note: Where possible you should apply the project to the company you work for or a company you are familiar with.
As part of the project you will carry out the following:
The first section of the report should provide an audit/assessment of the marketing environment in which you plan to operate.
You are expected to use a mix of both Secondary and Primary research to complete this section of the report.
This research should provide insights into:
This section should end with a SWOT analysis summarising what you see as:
This section should provide details on:
A brief summary of conclusions and recommendations based on your market audit and strategy.