Ueasangkomsate (2015) also established that large and well-established B2B organizations in the export market do not necessarily benefit from e-commerce. Fahruzzaman and Subriadi (2016) agree that B2B SMEs can use e-commerce to drive their performance in the marketplace mainly because these platforms enhance their visibility and improve their ability to acquire new customers. The association between e-commerce adoption and SME performance implies that e-commerce in the B2B market only improves business performance to the extent that such platforms can enhance the acquisition of new customers. Large organizations do not necessarily benefit from e-commerce because their clients are not influenced to switch loyalty merely by the implementation of e-commerce by a competing seller. SMEs, on the other hand, can take advantage of e-commerce to reach new markets. Wright et al. (2019) argue that B2B companies such as Amazon and Alibaba do not sell their products but merely create a platform for connecting companies with resellers. As result of the uniqueness of their business models, their investment in e-commerce enhances profitability.