BACHI Barcelona (http://www.bachibarcelona.com) is a company that sells medium-high range handbags and accessories for men and women. This project has been created by two friends, Meritxell and Nuria, passionate about fashion and fully orientated to the satisfaction of their customers through their products, and it has been in the market for one year.
These two enterprising women have a common idea: to create comfortable accessories but without sacrificing innovative designs. Therefore, their products seek differentiation through originality, because their patterns are visible both inside and outside of the bags, thereby creating a different product.
BACHI Barcelona stands out for online sales through a website that tries to be intuitive and with high navigability whilst, of course, gaining visibility for their bags and accessories. In addition, it has the following services:
In relation to other information of interest:
Meritxell and Nuria have some priorities related to gaining a presence in social networks and increasing their competitive advantages over their main competitors. They consider it very important to increase the number of subscribers on the web, get more followers to increase visibility, try new ways of online communication (guest posting, banners, collaboration with bloggers and other national and international friendly companies) and increase sales from the promotions they make.
Although they are very aware of these facts, they have never stopped to elaborate on a strategic plan that helps them achieve their main goals for BACHI Barcelona. For this reason, they’re contacting you to help them with this task.