Students to complete research and analysis on the topic outlined below:
“Critically evaluate the role of technology in the commercial strategy/performance of a multi-national organisation.”
Select a multi-national organisation
Critically evaluate the role of technology in the commercial strategy/performance of the organisation. (See point 5 below).
(Analyses to include, but not limited to, the following):
How has this company utilised technology to drive growth in sales. Has this been successful? Has it assisted in extending the reach of the brand(s)/organisation?. Which channels have been leveraged to drive success or otherwise? Sales performance/data. Additional growth drivers e.g. sponsorships.
The supporting document should be laid out as follows:
(Include in this section an evaluation of sales performance data).
Word count: 3800 – 4200 words