Your group are part of a marketing consultancy that has been approached by NCI’s Career Development and Employability Office (CDEO) to review and possibly improve their current services/marketing/branding across all student channels and media.
While the CDEO have been independently lauded and have won numerous awards for their services, being a market-oriented department, they are always anxious to make their services even better.
In this vein, you are required to compile a detailed report utilising the following services marketing theories, frameworks and/or principles to review current practice and to recommend avenues to create an even more conducive & satisfactory student & potential employer experience: Blueprinting identifying MOT (moment of truth), CIT’s and potential service failures/recovery
A FLOWCHART that illustrates steps
A sequential a step by step (mapping: times, tolerance)
What to link to each other digital
For example, the service can start when the customer rings/e-mail the office and chose the service
For example, a bar. Is more accurate.
Current CDEO Events you’ll need to consider: