Assignment task – 100% of module mark
You are tasked with the design of a new business model that may compete successfully in one of your proposed 5 or 10 year scenarios for your chosen sector. This new model may be radically different from existing models or may reflect more incremental changes externally or internally.
Your individual submission should be in the form of a portfolio submitted online, which should contain the following sections (see next pages for details):
Question 1 (accounts for 40% of the marks awarded)
Your individual analysis of the process that you followed in arriving at the business model.
Your response to Question 1 should be no more than 800 words in total.
You should provide a detailed description and analysis of the process that you undertook from weeks 1-8. This should include:
You are expected to make full use of a range of relevant models to illustrate this process and the rationale for your business model selection. It is expected that you will reference and apply the Ideal Final Result (IFR) model as part of this process.
Question 2 (accounts for 60% of the marks awarded)
Your critical evaluation of the new business model and its ability to create and deliver the Value Proposition in a competitive marketplace.
Question 2 should be no more than 1,500 words in total.
The above will be unmarked but are an essential requirement of the assessment.
ALLOWED APPENDICES – Students may append further working material (diagrams, data, etc.) that supports the analysis and evaluation in an “allowed” appendix. These are limited to a maximum of 8 pages (8 sides) of A4 equivalent, and will be unmarked.
Guidance notes on the assignment
The feedback on your assignment will be delivered through Turnitin on the BMGT6017 VLE. As this assignment is structured as a portfolio, in most cases, the marker will discuss the assignment section by section, and will always try to identify pathways for you to improve going forward. They will, however, consider your work against these criteria:
Presenting coursework for assessment
When presenting assignments, your primary presentation goal should be to make the piece easy to follow, and the messages clear. The variety of formats in the portfolio makes precise guidance difficult, but in general, the following should guide your submissions: