Chose a company/ business that you have an interest in and conduct the environmental analysis for that business applying frameworks and tools necessary in that process (SWOT, PEST,5F). Present the results of your analysis in the form of a report. The work will be conducted individually but presented in groups (max 3 students) in a report form.
The analysis should be a thorough assessment of the forces impinging on your company. The research will be necessary to fully satisfy this objective. Following on from this assessment, you need to identify the major opportunities and threats in the company’s business environment. Trends that reveal emerging threats and opportunities should also be identified.
LO2 – Indicate the components of the business environment and apply to business scenarios
LO3 – Apply entrepreneurial thinking and skills.