“Social Media has enriched the communications profession with new and immediate ways of stakeholder interaction. Along with new possibilities also came challenges as professionals are engaging in real-time conversations with their audiences on Facebook, Twitter, Blogs, Forum Boards and Instagram”. Bucher, Fiesler & Suphan (2012).
Discuss this statement, looking at Social Media as an advancement in workplace communications and the challenges (disadvantages) of using social media as a communications tool in the workplace.