The student to submit an individual assignment in essay format on the following topics:

Part A:

“Conduct an in-depth analysis of how global organizations can leverage commercial success through the utilization of the characteristics of modern selling. Support each theory with relevant organizational examples. Where organizational examples are not available, you may hypothesize.

The essay should be laid out as follows:

1. Introduction (approx. 50 – 100 words): Analysis followed by supporting arguments/recommendations (approx. 1000 words)
2. Conclusion (approx. 100 words)

Part B:

Select two (2) global organizations and conduct research on their selling platforms. Assess/analyze the different sales platforms on the basis of their commercial success, effectiveness and reach.”

The essay should be laid out as follows:

Introduction (approx. 50 words):

• A brief history of organizations (approx. 200 words each organization)
• Analysis of sales platforms and recommendations. Include also the assessment of commercial/financial performance (approx. 800 – 1000 words)