Content – The person in this role is responsible for creating, sourcing, and managing all content. This person will create and monitor blogs, videos, infographics, social content, and content creation (both consumer facing and internal), and will determine the best content development strategy:
Type of content to develop
Most appropriate topics
What stage to present that content
Best marketing channels to promote that content
In the case that Family Care Path elects to align itself with a local marketing firm for the launch and maintenance of the marketing campaign, it should look for a firm that can offer support in all three roles and areas mentioned above.
Do we need to recommend marketing firms and prices here?
In the case that Family Care Path elects to hire an internal marketing employee or team, it is recommended that a Full Stack Marketer is hired. A Full Stack Marketer focuses on the customer and outcome rather than specializing in a single domain and can carry out the tasks of all three roles listed above. Skills to look for when hiring this person are:
Content strategy development
Social media management
Analytics and metrics