1. Critically analyse the advertising strategy to promote Maggi’s instant noodles, sauces and ketchup products. Examine the tools and techniques used.

2. To what extent did advertising help in creating and maintaining the popularity of these products. Explain your answer.

3. Maggi noodles maintained its leadership in the branded instant noodle market in India for over two decades – discuss the reasons for the product’s success. Why do you think Maggi could not replicate the noodle’s success in its other categories, outside of ketchup and sauces?

4. Do you think NIL’s strategy to reposition Maggi as a ‘health product’ is the right one? Explain your answer. In your group brainstorm other ‘health products’ that Maggi could launch and justify these suggestions

Advertisements create awareness:

One of the most widely accepted purpose of advertisements is to increase the recognition of a brand name or product, or to communicate information about the availability of the product to the public. This is an important objective from many point of view.