Gather competitive Insight. Knowing your competitor is crucial in running a business organization because it gives you a clear picture of your competitor, hence ensuring you have a competitive advantage over them (Ross, 2019). Therefore, Amplifon Company requires the same techniques to identify customers’ insights and employees from its competitors. These techniques would be able to learn the areas where its competitor excels in customer service. Hence the rate in which the Company loses customers and staff would be minimized once the cover the identified gaps.

2.0 Growth Strategy
Growth is one of the main goals of many companies. Growth strategy is more than the long-term vision of the Company’s success and should be gradual. (Biederman, 2015) The progressive development of the Company over time makes it achieve more of its overall goal. Amplifon is among the companies that need a growth strategy to achieve its objective and mission. Since growth is the current strategy used in Amplifon Company, there is an urgent need for modification of the company strategy to take advantage of the opportunities available and elevate problems affecting its existing plan. 
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