Question: Develop a structured marketing plan for a specific product (Marketing Mix)?

A number of Irish brands have scored particularly high in the 2018’s rankings of’ Best-selling’ brands. The list is compiled by the consumer magazine ‘Checkout”.

Among the list of Irish brands which showed significant growth among Irish Consumers were Ballygowan, Keelings and O’Donnell’s Crisps. You are required to analyse the marketing mix for one of these products with particular reference to the points outlined below. You are also required to make specific recommendations as to what aspects of the marketing mix should be changed.

Product: Discuss each of the following in relation to your chosen product:
> Product life cycle
> Brand name
> Packaging
> Your recommendation as to what aspect of the ‘product’ may need to be changed for the future

Price: Discuss each of the following in relation to your chosen product:
> Importance of price
> Pricing method
> Your recommendation as to what aspect of the ‘price’ may need to be changed for the future

Promotion: Discuss each of the following in relation to your chosen product:
> Advertising
> Sales Promotion
> Public relations
> Personal Selling
> Your recommendation as to what aspect of the ‘promotion’ may need to be changed for the future.

Place: Discuss each of the following in relation to your chosen product:
> Channel of distribution used
> Your recommendation as to what aspect of the ‘place’ may need to be changed for the future