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According to research conducted by Panda and Pandey in
2017, boredom is one of the leading motivators of binge-watching amongst students at the
college level (Panda and Pandey 2017). Panda and Pandey (2017) assert that due to boredom,
most college students resort to binge-watching as a tactic of absconding solitude and aloneness.
One element prevalent with binge-watching is that it is a source of entertainment. Therefore, most
viewers use it as a way of evading boredom and aloneness. Panda and Pandey (2017) observe
that streaming sites such as Netflix, Amazon, and Zulu, continue to act as a source of
entertainment to most viewers, especially the millennials. Hence, their research indicates
similarities between viewers in claiming that boredom is a common motivator of binge-watching.
Moreover, there is a companionship factor. Just like boredom, some viewers use binge-watching
as a way of achieving companionship (Rubenking et al., 2018). However, companionship as a
motivator is a complex concept as it deals with the connection that a respective viewer has with a
fictional character (Rubenking et al., 2018). For instance, a viewer may be connected to a film’s
main protagonist due to his or her charisma and overall grandeur. Such connections, even though