Assignment Question:

Discuss how the six macro environments ( demographic, economic, natural, technological, political, and social/cultural) forces may affect a food or drink company.

Should contain research and application to a food or drink company.

1- include an explanation and discussion on a company in Ireland

2- required to reference in Harvard style

3- should be presented in an informal report format i.e introduction 4- should be 1,500 words

Demographic Forces in the Macro Environment

Demographic forces relate to people. The name refers to the term Demography. The latter refers to the study of human populations. This includes size, density, age, gender, occupation and other statistics. Why are people important? Because, on the whole, their needs is the reason for businesses to exist. In other words, people are the driving force for the development of markets. The large and diverse demographics both offer opportunities but also challenges for businesses. Especially in times of rapid world population growth, and overall demographic changes, the study of people is crucial for marketers. The reason is that changing demographics mean changing markets. Further, changing markets mean a need for adjusted marketing strategies.