Innovation is developments and progress that considers positive outcomes to customers, stakeholders, organisation and other factor. The competitiveness among leading corporations integrates the improvement in the organisation of principle, strategy and process. Business development is important to maintain competitive advantages, a shift towards socio-economics both opportunities and constraints. Using the UN theoretical framework of sustainability, we aim to understand the perspective of entrepreneurs managing sustainability while being competitive. Focusing on these two aspects as entrepreneurs trying to balance these processes, resulting in some challenges, from internal and external factor. The three dimension pillars includes Economics, Social and Environmental dimension, however, mining operation are perceive as a contradiction to environment sustainable development. Environmental concern has increased since 1998 where formation of Global mining Initiative (GMI) design for Mines, Minerals and Sustainability Development Project supported by nine major companies. CSR in mining co