Discuss instrumental/classical conditioning within the context of understanding buyer behaviour. Give two examples used by marketers to illustrate how they apply this theory in promotional campaigns.
Explain both of the following topics and discuss their relevance from a consumer behaviour perspective:
Discuss what is meant by the term culture. Using one appropriate theory, explain the importance of understanding culture and the role it can play in consumer buying behaviour. Illustrate your answer with two examples.
Discuss why an understanding of consumer motivation is so important to marketers. Illustrate your answer with two relevant examples and one theory.