Strategic Management may be defined as a comprehensive and ongoing management process aimed at formulating and implementing effective strategies.

Discuss the range of business and corporate-level strategies available to firms and the factors influencing their choice of strategies.

You are encouraged to illustrate their answers with references to companies and/or case material and articles that they have familiarity with.

Due recognition will be given to the variety of illustrative examples utilized over the entire paper.

Use academic references to substantiate what you are saying/arguing in your answer. Where relevant, demonstrate how the global environment may influence the issue you are addressing.

Corporate-level strategy and business-level strategy are operationalized in terms of interindustry and intraindustry variation, respectively. Variables representing both levels of strategy are used in a regression model to explain variation in firm profit performance. Both kinds of variable are found to be significant in explaining variation in firm profitability.