E-commerce adoption can also be used to drive business performance in the B2B market. Gorla, Chiravuri and Chinta (2017) state that e-commerce adoption can be used to drive the performance of B2B organizations. The adoption of e-commerce in the B2B market is influenced by external factors such as competition and changes in technology. Additionally, the adoption of e-ecommerce in the B2B market is mediated by the attitude of management towards e-commerce. Some B2B enterprises will also adopt e-commerce depending on the cost factors involved. Mohtaramzadeh, Ramayah & Jun-Hwa (2018) also note that e-commerce adoption can be used to drive the performance of B2B organizations. The study also determined that the adoption of e-commerce among B2B firms is mediated by management support for such adoption, the cost of investing in e-commerce, organizational culture and competitive pressure. The claims indicate that management support plays an integral role in determining whether a B2B organization embraces e-commerce. Ueasangkomsate (2015) also claim that e-commerce is a key driver of business performance in the B2B market especially for companies that export their products. The study determined that e-commerce is beneficial to SMES in the export market. B2B organizations involved in export business can implement e-commerce as a business strategy to increase their customers and meet the needs of clients. The argument advanced by Ueasangkomsate (2015) implies that SMEs in the export business that adopt e-commerce are likely to perform better than those that have not adopted e-commerce. Mangiaracina et al. (2015) also claim that there is an association between e-commerce adoption in the B2B market and business success. The creation of multi-channels strategies enables B2B companies to serve their clients more effectively compared to when only traditional channels are used. Mangiaracina et al. (2015) also link e-commerce adoption and environmental sustainability. Companies can reduce the negative effects of their business activitie