Establishing a value proposition. A value proposition is not just the product produced by an organization, but the ingredients used in production different from your competitors. It might also be a unique technique that the Company used, making the Company’s product to get more Insight from customers (Biederman, 2015). Therefore, Amplifon Company requires to establish a value proposition to be unique from its competitor and be able to meet the customers’ expectations. Below are some of the critical steps that Amplifon need to establish a value proposition for its brands; Identifying benefits offered by its products, Describing the reason why the above benefits make it more valuable, Identifying the main problem of its customers, Connect the value preposition with customer’s problems, and Differentiate itself as the sole provider of the value.
Identify Ideal Customers. Getting closer to the intended customers is the aim of many business organizations. Amplifon Company, therefore, is required to identify its ideal customers so that that it can specialize in meeting their expectations (Biederman, 2015). Below is some crucial question that Amplifon Company needs to formulate to identify the ideal customers.Iscustomers. Is that customer your customer? Is the customer identified ideal for you? If notnot, Whowho is the recipient of your product?