Assignment Questions:

Q1: Evaluation of a company’s marketing mix via a 9 P’s framework

Q2: Create a customer/consumer journey map

Q3: Critically evaluate the performance of each P on the actual journey towards successful achievement of the Corporate

Objectives:  I would like to choose Volkswagen as the company for this assignment.

Learning Outcomes:

On successful completion of this module, learners will be able to:

• Critically assess the role of marketing analysis in the corporate context.
• Demonstrate an in-depth understanding of applied analytical marketing.
• Critically evaluate appropriate marketing concepts and techniques in strategic marketing decision-making.
• Evaluate the importance of the marketing mix in achieving strategic objectives.
• Apply course content to develop an analysis of an organization’s marketing program.