1. Examine the New Zealand transport market and debate the role of markets and marketing from the point of potentially getting Kiwi Rail to profitable operation.  (At least 20-25 points + explanation + description/introduction)
2. Analyse the buying behavior of potential Kiwi Rail consumers and their expectations of the New Zealand transport industry. (At least 20-25 points + explanation + description/introduction)
3. Discuss how KiwiRail targets specific transport consumers based on their buying behaviors and how buying behaviors influence their marketing communications.  (At least 10-15 points + explanation + description/introduction)

1. Make 7 recommendations as to how KiwiRail to improve their marketing communications to better engage with the New Zealand transport market in order to try to improve KiwiRail’s business performance with the goal of making KiwiRail profitable.
2. No More than 200 words

Whether kiwi rail should operate its business as a full service or as a low cost? reason? Why?

1. References: (More than 18)

 (Word Limit 4500 words – including everything…  references/ questions  and table of contents)