- For learners to acquire practical experience in developing and writing a marketing management report and being able to evaluate factors relevant to a continuous and sustainable competitive advantage.
- To engender an understanding of the module materials by relating it to the international entry of a firm.
- For learners to identify the potential support media, sponsorships, and product placement regarding the overall promotion mix.
- To be able to discuss the pros and cons of standardizing the marketing management process.
- To further develop learners’ management report writing and analytical skills.
- To assist learners in developing independent thinking skills and showcasing their creative ability.
This assignment involves writing a 2,500-word report by the individual learner and should include the following analysis and discussions:
- Explain how different media availability varies around the world and the impact it will have in your chosen country.
- Describe and discuss how your organization will integrate support media, sponsorships, and product placement into the overall promotion mix.
- Discuss the pros and cons of standardizing the marketing management process.