The study seeks to explore the purchase intentions of the UK citizens, determining whether the purchase intentions will still hold purpose due to the current pandemic strain. The main goal will be attained by focusing on the following objectives:
i. To determine how the consumer behaviour has changed following the covid-19 pandemic?
ii. To establish the products that consumers are targeting during the post-covid period?
iii. To establish the current happenings in the luxury goods market?
What factors have driven change behaviour among customers towards the purchase of the luxury and high-street goods?
Will society become more ethically driven and less capitalistic?
Chapter one is the introductory section offering a background to the study, presenting the problem statement and stating the aim and objectives.
Chapter two is the literature of the study making an analysis of various studies performed on the topic and establishing the literature gap that exist among them.
Chapter three is the research methodology, whereby approaches employed in collecting and analyzing data are discussed.
Chapter four presents the results of the study obtained through the research method. The chapter presentation is guided by the research questions of the study.
Chapter five is the discussion of the study, giving a detailed explanation of the findings in relation to the literature
Chapter six is the conclusion and recommendation section, whereby a summary of the study is made.