The survival of any small- scale business solely depends on the profitability. Though its normal, not to achieve desirable profitability when it comes to start- ups, it is always necessary for companies to analyse their annual or monthly performance and create strategies for improvement. Failing to do so may result in companies being shut as they do not generate sufficient profit. The small- scale business chosen by the researcher would be the base of this research. A decrease in profitability usually occurs when the price set for a particular product is too low. This can cause the company to have a low profit margin for that product. It is essential to keep in mind that the pricing has be just enough for the business to incur a profit, but not too high, which could result in the customers choosing not to buy that particular product. It is also better for the business if a strong relationship is built with the customers. This brings additional value as it is important to have regular customers for steady income. It is also important to set achievable objectives. By analysing the competitions in the market, the quality of the products can be improved,and the retail store can offer products for better prices. By analysing the products purchased by regular customers, the owners of the business could understand what these customers preferred to buy regularly. This allows the business owners to prevent spending too much on unnecessary products. Updating technology is necessary as using software which could help the business to document their finances and update their stock to make it easier for the employees to order supplies from the suppliers. A lot of money can be saved by implementin