BACKGROUND INTRODUCTION |
Select a research topic of your choice based on a business issue and design a research proposal for this topic. The topic should be agreed with your Lecturer at least 4 weeks before submission date. This proposal should not exceed 2500words. (+/- 10%)
TASK |
Based on the selected topic, you are required to:
Research Philosophy (e.g., positivism, interpretivism, realism and/or pragmatism)
Research Approach (inductive or deductive)
Research strategy
In your data collection and data analysis section, discuss how you would collect primary data through the use of one or a combination of methods of data collection methods e.g. questionnaire, interview, focus groups, observation, etc., and how you would analyse this data. If you intend to conduct your research by using secondary data you will discuss the sources to be used, why those sources have been selected, their suitability, the challenges facing the secondary data researcher and the ethical issues involved in that approach.