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How e-commerce increases access to information for clients and improves service quality.

According to Ghobakhloo, Hong and Standing (2015), e-commerce increases access to information for clients and improves service quality. However, the positive adoption of e-commerce is influenced by factors such as e-commerce knowledge and the support and commitment of management. These findings indicate that while B2B organizations can find success in the business environment through e-commerce, internal factors significantly influence the successful adoption of information technology platforms. Hua, Morosan and DeFranco (2015) also find that there is an association between the adoption of e-commerce and the financial performance of a business enterprises. The study focused on the hotel industry to determine whether the expenses that an organization incurs in relation to the implementation and maintenance of e-commerce systems are justified based on the contribution of these systems to profitability. The study established that expenses in relation to e-commerce contributed significantly to an increase in gross profits. The findings reaffirm the notion that B2B organizations looking to improve their performance in the business environment should invest in information systems to achieve their financial objectives. Hua, Morosan and DeFranco (2015), however, argue that expenditure in relation to the implementation and maintenance of e-commerce systems is not always justified within the B2B market in the cases of large and well-established organizations. The argument implies that small and medium enterprises are more likely to realize improved financial performance through e-commerce compared to larger organizations. The claims reaffirm the argument advanced by Ueasangkomsate (2015) that SMEs in the export business can exploit the business opportunities presented by e-commerce to improve their financial performance in the business environment.

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