Question 1. Briefly explain the process of perception
Question 2. How is perception theory applied in Marketing decisions? Give two examples to illustrate your answer
Question 3. Choose an advert for each of the following scenarios and outline how the physical properties of the stimulus influence how that message is selected and understood by the viewer
NB! This can be a print, TV or Digital advert. Please specify your choice and include a still or image for each advert
a) An energy drink targeting a broad segment of the youth market
b) A cleaning product with an Eco/ sustainable positioning strategy
c) A fragrance or personal care product(shower, gel, etc) targeting young males or females or both. Please specify your choice.
d) A food product with health-related benefits targeting an older market (Gen X or Baby boomers).
Question 4. How have changing societal attitudes influenced the perceptual cues used in advertising? Please refer to examples to illustrate your answer.