in a position of Weakness/Opportunity can overcome their weaknesses by taking advantage of opportunities.  While it is true that MyLegacy has weaknesses, which are somewhat expected due to the start-up nature of the firm, there are many opportunities that exist and may help facilitate growth.
Consumers are driven to complete an online health risk assessment because they are curious about the results: Based on the primary market research that was conducted, 71% of respondents said that they would complete a health risk assessment because they are curious about the results.
The primary benefit of completing an online health risk assessment is to learn more about one’s health and to prevent future conditions:  Based on the primary market research that was conducted, 73% of respondents said that a primary benefit of an online health risk assessment is learning more about one’s health and 67% of respondents also agreed that being able to potentially prevent future conditions is a benefit.
Consumers deeply value the accuracy of results from an online health risk assessment: Based on the primary market research that was conducted, 79% of respondents said that the accuracy of results is most important in an online health risk assessment.
Consumers want the product to be priced between $10 and $30:  Based on the primary market research that was conducted, only 22% of respondents indicated that they would be willing to purchase the product at $50.  At the lower price points of $30 and $10, that number increases to 33% and 49% respectively.