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increase in the uncertainties emanating from Covid-19

The present increase in the uncertainties emanating from Covid-19 has significantly affected the buying behavior of people across all industries. The pandemic has caused an increase in desire risks associated with life behaviors, making individuals to significantly change their purchase behavior. Most individuals are seeking quality products within the market, while avoiding the purchase of the disposable products. According to Coibion, Gorodnichenko and Weber (2020), the changing landscape of the utilization of the luxury goods has been propelled by the unpredictability of Covid-19 pandemic and the current customer spending patterns. Therefore, the demand and purchase patterns of these goods has been affected. Covid-19 pandemic has affected the customer purchase of products in the market, with new trends emanating among them in the UK and the rest of the world. Unlike in the pre-corona period whereby the consumers purchased the products irresponsibly, the present situation has affected the decisions that consumers make in buying products. According Goodell (2020), a notable increase in the preference to quality has been experienced among customers in different business sectors. The behaviour has created increased concerns in companies, making them to seek an understanding about the post-corona period, hence, trying to foresee the possible behaviour of customers towards the purchase of products

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