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International tourism, in addition to great economic importance, plays a large role in expanding the boundaries of understanding and trust between people of different religions and cultures. Tourism is not limited only with sales of goods and services and searching for new trading partners. It is also aimed to establish relationships between citizens of different countries for the preservation and prosperity of world peace.
As we know, many countries are very specific in their cultural identity. That is why people working in tourism industry sometimes is not ready to meet visitors from different cultures. There is a large variety of different cultures, that is why conflicts and misunderstandings are common in this industry. In a single interaction there are many other aspects involved, such as nonverbal communication in the form of facial expressions or gestures, and interaction, taking into account factors such as cultural background, pre-existing knowledge, location, time and gender. Many tourists are unable to ignor their cultural behaviours, so the only way for a host is to adjust and offer optimal conditions.