Currently, the occurrence of Covid-19 pandemic has significantly impacted the general lifestyle of people across the globe, especially with the new safety directives (Roy et al., 2019). People are expected to avoid movements from one place to the other to minimize exposure to the virus. In the same way, contact with other people is discouraged, an aspect that has significantly affected the traditional operational approaches of the healthcare providers that necessitate the physical contact in service delivery process. Accordingly, the common approaches that were used in marketing such as the billboards and physical trainings are no longer effective (Emanuel et al., 2020). With minimal movements, travels and physical contacts with others, most people are spending their time on social media to seek information and interaction with others (Miah et al., 2017). Therefore, Covid-19 has created a situation rendering social media a key platform consisting of huge population of people that can be utilized to support different operational activities among the healthcare providers.