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The commissioner of the research was MUSH OY Ltd. The private company was registered in 2011 and operates within the Manufacture of food products industry. The Company has been part of Snellman Group since 2011. However, the business was founded as a family enterprise in 2004 by Stig, Jonas, and Viktor. Magnus also became a shareholder of the company because he had expertise in the business area. The Finnish company deals in cat and dog food. The company claims that in the beginning dogs consumed bones, organs, meat, fruit, and vegetables. However, in recent decades, they have been fed grains as well while this is not what they were meant to eat. MUSH OY Ltd aims to provides cats and dogs with the foods of their ancestry (Mush, 2020). The business enterprise suggests that clients should choose it over competitors because it is offering unique products that pets will love. MUSH OY presents its pet foods as the best foods for dogs and cats because they are made using the ingredients that these pets love. Only pure meat ingredients are used in the manufacture of MUSH B.A.R.F products. While there is a tendency to feed dogs and cats with grains, this is not the type of food that these animals were meant to eat. Dogs and cats should naturally consumer meat or meat products. The business idea was fronted by Stig Snellman out of his love for dogs. He states that he began to hunt when he was 15 years old and bought his first Finnish Hound when he was 18. According to Snellman, dogs love to eat meat and feeding them grains goes against their nature. The firm aims to ensure that dogs eat the food that are naturally inclined to consume.