Topic: Marketing & Industry Analysis and Strategy of the Bubble cafe & sandwich bar
Q1. Systematically engage in the key aspects of the preparation and presentation of a thesis/applied project with emphasis on process, content, structure, and layout.
Q2. Acquire, interpret and analyze scientific research and theoretical models and relate findings to the field of study.
Q3. Apply the principles and rules for conducting research in a systematic way to the chosen field of study.
The Creative Café will be a business unlike any other in Downtown Charlottetown, Prince Edward Island. The business will be a welcoming and adaptable environment, where people can come for a quick coffee, a lunch meeting, or a night out with friends. We will provide consistent and superior customer service, offer quality, local and certified food and beverages, and uphold an environment that promotes creativity at all times. Through these core values we expect to gain high consumer-perceived value of our product. This perceived value will enable us to penetrate the market and gain market share
Q4. Thoroughly analyze data collected and report and discuss findings clearly by drawing out the implications of the analysis and capitalizing on the insights that it affords.
Q5. Produce and Present a coherent, literate FYP document