MED6200 Professional Practice – Assignment 1: Professional Practice Simulation Project

The module is an opportunity to learn and critically reflect on the skills of collaboration &/or

your own professional practice. The module enables you to create either an interdisciplinary project with students from complementary disciplines or your own self-defined project.

Learning Outcomes (weighted equally) On successful completion of the module, students will be able to:

1

Appraise and select appropriate discipline-specific approaches and methods to deliver

a professional-level solution to stakeholder requirements.

2

Select and apply appropriate planning methods, underpinned by relevant professional

practice, to develop a response to the defined proposal.

3

Synthesise knowledge gained in order to demonstrate a resolution that is appropriate to

discipline-specialism.

4

Critically evaluate professional production techniques and approaches then critically

reflect upon your professional practice and next steps for further development.

Assessment

This is a two-part assignment.

• 50% Assignment 1 – Portfolio Proposal: 2750 Words (+/- 10%)
• 50% Assignment 2 – Individual Report: 2000 Words (+/- 10%)

You can work in action research groups to develop the insights required for assignment 1, you will work solo to deliver your case study report and reflection for assignment 2.

Learning Outcome

Individual Report

Portfolio

1 & 2

X

3 & 4

X

Deadlines

• Assignment 1 – Portfolio Proposal: 12pm Friday 29th April 2022
• Assignment 2 – Individual Report: Submission window Monday 9th – Friday 13th May 2022 12pm

Submitted via Moodle

2

Assignment 1: Professional Practice Simulation Project

This assignment is worth 50% of the marks for this module of study.

For this assignment you will be challenged to work to deadlines, delivering increments of quality work in 2-week blocks, known as “Sprints”. There will be three sprints, each requiring you to respond to a given goal, set in a prioritised sequence.

You will be expected to complete each sprint to deadline to receive formative review of your work for continuous improvement.

Along with attendance/engagement, your effectiveness at meeting deadlines will be monitored – You will be required to share your work-in progress with tutor, who will follow your progress.

The Challenge! www.gothrift.co.uk > Go Thrift are one of the UK’s largest vintage clothing retailer, who are on a mission to bring brand new life to second-hand clothes. They are looking to redesign their website with a new brand visual identity that has been created. We have noticed that their customer base is extremely diverse. Their audience can be interested in sustainability, vintage clothing and some just looking for a second-hand bargain. How might we create a memorable and unique retail experience that appeals to all of these different users whilst allowing them to easily find products that they will love and provide a ‘space’ they can feel like they belong?”

Brand Guidelines

View the link below for brand colours, logos, fonts and icons

BrandPad >

3

The Sprints

Sprint 1: Focus – UI/UX and E-commerce Audit / Secondary Research

Weeks 1 & 2 – The content from this sprint will form your first journal entry.

You will need to produce a thorough audit to determine technical user interface design and functionality issues of any websites / applications as applicable, with particular focus on online conversions (e.g. sales, downloads, subscriptions, sign ups, trials …)

This should include background on the business sector (secondary research), and a thorough competitor analysis (technical perspective).

Word count: 1,000 +/-10% and fully referenced (Harvard)

Mileston

Milestone Completion deadline: Friday 25Completion deadline: Friday 25th th MarMarch, 12 Midday.ch, 12 Midday.

Sprint 2: Focus – Excel, Handling Data and Data Analysis / Primary Research

Weeks 3 & 4 – The content from this sprint will form your second journal entry.

You now need to analyse the customer journey from initial contact through to ongoing customer relationship management and establish the customer-base.

This should include your planned methodology for primary customer research to help you determine segments, profiling and personas – What do you still need to find out?

It also should include a completed audit of social channels / any other owned media or literature used to engage.

Word count: 750 +/-10% + any visuals/market research design documentation, as applicable, and fully referenced (Harvard)