MGM7102 CARREFOUR RETREAT FROM CHINA
ASSEMENT TYPE: ASSIGNMENT-1 STRATEGIC MANAGEMENT [MGM7102] WEIGHTAGE = 30%
Instruction for Submission of Assignment
Similarity Index and ensure that Questions are a not a part of submission.
submission should follow the following structure:
Introduction
Answers to each Question
References used for each Question in APA format.
Max Words = 1500 Words
Q1) Analyze the Strategic Situation [Strengths, Weakness, Opportunities and Threats] of Carrefour in
China prior to their decision of exiting from China. The Situation faced must be analyzed in context to:
[Max Marks = 20, CLO3, CLO4]
OPPORTUNITIES AND THREATS
STRENGTHS & WEAKNESS
Evaluation Criterion:
against the Opportunities and Weaknesses against the Threats. [Max Marks = 10, CLO2]
Q2) Analyze the Strategic Path chosen by Carrefour, as the Country President of the Carrefour for China,
would you had taken the same decision or followed different Strategic Path. Supplement your answers
with facts from reliable published sources.
[Max Marks = 10, CLO4]
On 23 June 2019, the French retailer Carrefour, the second-largest retailer
worldwide sold 80% of the share of its Chinese stores to Suning International, part of
the Suning Group, a Chinese retailer. By then, this used-to-be largest foreign retailer
in China has been perceived exiting from China’s market, followed by similar actions
taken by the UK retailers B&Q, which sold its 70% stake to Chinese company Wumei
Holding in 2014 and Tesco, which sold its 80% share to China Resources Enterprise in
2017.