MGM7102 CARREFOUR RETREAT FROM CHINA

ASSEMENT TYPE: ASSIGNMENT-1 STRATEGIC MANAGEMENT [MGM7102] WEIGHTAGE = 30%

Instruction for Submission of Assignment

1. All the Questions should be answered in Context to Case “CARREFOUR RETREAT FROM CHINA”.
2. All the Questions needs to be submitted as a part of single submission and is subjected to a max of 20%

Similarity Index and ensure that Questions are a not a part of submission.

3. All Questions are compulsory, and each Question should be answered on a new page, and assignment

submission should follow the following structure:

 Introduction

 Answers to each Question

 References used for each Question in APA format.

 Max Words = 1500 Words

 

Q1) Analyze the Strategic Situation [Strengths, Weakness, Opportunities and Threats] of Carrefour in

China prior to their decision of exiting from China. The Situation faced must be analyzed in context to:

[Max Marks = 20, CLO3, CLO4]

 

OPPORTUNITIES AND THREATS

1. Macro Environmental Analysis using PESTLE Analysis
2. Industry Analysis using Porter 5 Forces Model
3. Competitor Analysis using Strategic Group Analysis
4. Retail Industry Life-Cycle using Industry Life Cycle Model
5. Key Differentiators used by Competitors using Blue Ocean Analysis

STRENGTHS & WEAKNESS

1. Company’s Unique Resources and Competency using Resource/Competency Framework
2. Competitive Potential using VRIO Framework

Evaluation Criterion:

1. Usage of Models and Frameworks for Performing SWOT Analysis [Max Marks = 10, CLO3]
2. Critical Analysis of SWOT wherein the situation of Carrefour is analyzed by pitching Strengths

against the Opportunities and Weaknesses against the Threats. [Max Marks = 10, CLO2]

 

Q2) Analyze the Strategic Path chosen by Carrefour, as the Country President of the Carrefour for China,

would you had taken the same decision or followed different Strategic Path. Supplement your answers

with facts from reliable published sources.

 

[Max Marks = 10, CLO4]

On 23 June 2019, the French retailer Carrefour, the second-largest retailer

worldwide sold 80% of the share of its Chinese stores to Suning International, part of

the Suning Group, a Chinese retailer. By then, this used-to-be largest foreign retailer

in China has been perceived exiting from China’s market, followed by similar actions

taken by the UK retailers B&Q, which sold its 70% stake to Chinese company Wumei

Holding in 2014 and Tesco, which sold its 80% share to China Resources Enterprise in

2017.