Your budget is €50,000 (excludes VAT and agency fees). You must include actual quotations.
The criteria for this plan will include the following:
1. Organizational background
2. Situation analysis (SWOT)
3. Description of product/service/organization that will be considered in the marketing communications plan
4. Marketing and communication objectives
5. Target market research and consumer profiling highlighting media preferences
6. Develop and justify appropriate communication strategies which highlight:
Your project should also contain the following: