Netflix consists of numerous shows catering to different genres, all these shows have a
commonality, extremely popular amongst the millennials which contributes as the largest Netflix
viewers’ base (Matrix, 2014). Millennials were identified as the target audience for this research
since their television behaviour is fragmented and are naturally prone to accept disruptive
platforms. Berger (2017) claims that this target group has the power to predict and define what

will become mainstream in the future. Media consumption by millennials has evolved with time
but there isn’t much research available on consumption of media content through online
television.
When an entire season goes online with multiple episodes, it encourages marathon viewing
sessions especially amongst viewers aged between eighteen to thirty four. This particular group of
audience is likely to take it to social media and post reviews to share their first impressions and be
more culturally relevant