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Identifying opportunities in Amplifon Company requires a technical analysis in the company’s operation using frameworks like SWOT, PESTLE, or MOST analysis. This will conduct MOST analysis to evaluate the purpose, occasion, strategy, and mission of Amplifon Company.The above diagram illustrates the existing mission, objective, tacticstactics, and strategy in Amplifon based on the MOST analysis. From the above review, it is easy to formulate different challenges that affect Amplifon’s management. First is paying its employees a lower salary. Secondly, many employees complain about the lower payment but do not get active feedback. Hence many employees resign from the jobs to join Amplifon’s competitors.