IMPORTANT INFORMATION

This assignment brief requires you to research, examine, and evaluate a company in terms of its diversification strategies, and alternative strategies, linking it to the literature.

1. Pick a company that you wish to research. (This can be a company that interests you, one you have worked for or one you are working in.)

Company: Unilever

2. Having researched the company, you will advise the leadership of this company as to whether they should diversify or not (if it is a company that has already diversified, you can consider if they should diversify further). If yes, what should they diversify into:

a) a related industry or
b) an unrelated industry. If no, outline your reasoning as to why you think they should not diversify. You must support your answer with justification.

3. What alternative strategies should this company adopt to maintain competitiveness and outline why?

4. Consider the culture and leadership of the company, and discuss the impact both may have on strategy execution?