Please discuss whether each of the following can be registered as a trade mark under the UK Trade
Marks Act 1994.

1. A shape mark used in relation to “pet food.” The mark consists of a cylindrical, inverted container
   having a “rounded top” with two concentric ridges forming the inner and outer lip of the top. The
   bottom has a wider ridged lip. The following image is intended to be a graphical representation of the
   mark.
   In evaluating whether this mark can be registered, bear in mind the following examples of packaging
   used by other pet food manufacturers.
2. The word mark MUDTHUNKET as a brand name for earth moving equipment and other heavy
   machinery. “MUDTHUNKET” is a neologism (a newly-coined word) and is not known to have a meaning
   in any language.
   Your answer should not exceed six hundred (600) words, not including any footnotes. Footnotes are
   optional, not required.