Please discuss whether each of the following can be registered as a trade mark under the UK Trade Marks Act 1994.
Please discuss whether each of the following can be registered as a trade mark under the UK Trade
Marks Act 1994.
A shape mark used in relation to “pet food.” The mark consists of a cylindrical, inverted container
having a “rounded top” with two concentric ridges forming the inner and outer lip of the top. The
bottom has a wider ridged lip. The following image is intended to be a graphical representation of the
In evaluating whether this mark can be registered, bear in mind the following examples of packaging
used by other pet food manufacturers.
The word mark MUDTHUNKET as a brand name for earth moving equipment and other heavy
machinery. “MUDTHUNKET” is a neologism (a newly-coined word) and is not known to have a meaning
in any language.
Your answer should not exceed six hundred (600) words, not including any footnotes. Footnotes are
optional, not required.