Question 1: Prepare a critical assignment for the management of a brand operating in the Irish marketplace in 2020.

A critical assignment requires understanding their target market(s) mission and strategy, marketing/brand assets and activities and recommendations.

Question 2: Examine how it operates in Ireland and develop recommendations on changes the brand manager could make to accelerate growth.

Question 3: What is the brand of trying to achieve?

Question 4: Strategy it is using(4ps)?

Question 5: What media is being used? (BBDO)

Question 6: What marketing activity is being employed?

Question 7: How do customers experience the brand?

Question 8: If you were in charge of the brand, what changes would you make to improve the brand’s marketing performance? ie: accelerate growth.