Written Project –
As either an entrepreneur or as part of a larger organisation, you are expected to:
(i) create/develop and market a new product/service/brand from scratch
(ii) revise and reposition an already existing product/service/brand
Note: Where possible you should apply the project to the company you work for or a company you are familiar with. You can choose the same company for all 4 projects (Marketing, Sales, Advertising, Public Relations) or choose a different company for each, it is your choice. You have an unlimited budget and resources available to you (or your company).
SECTION: PUBLIC RELATIONS PLAN
You should provide an outline of how you plan to manage the public relations (PR) activity of your product/service/brand.
You should organise your public relations plan under the following headings: