Read the methodology of Interbrand.comfor brand valuations. How might you improve their methods and the sorts of measures they use to assess brand equity?
Consider the trends described in the chapter (e.g., aging, heightening environmental concern, or China). How will each affect the business you are in (or were in before coming to b-school)?
Make a list of 3 of your favorite brands. What would be a great brand-, or line-extension that you would like to see developed as a new product?
Minimum 500 Words on this part.
Activity I:Identify a company that have changed its logos over time. Discuss the change and the reasons behind this change. How have these changes helped the company communicate to the customer?
Activity II:Find four different products that are in the four different phases of the product life cycle. Give your opinions on the product in the market decline phase: whether the company should divest, harvest, or rejuvenate the product and the reasons behind your choices.
The paper should be at least 2- 2.5 pages in length, Times New Roman 12-pt font, double-spaced, 1 inch margins . APA Formating