Herbal Tea Market Main Target is Ireland And The EU: Report Writing

The Competitive Environment  (20%)

This section of the business plan describes how your business model is positioned with respect to the external environment.  It should identify the key issues facing the industry (such as changes in governmental policies, changes in demographics, globalization, etc.).

• A brief overview of the industry context. 
• The Macro Environment 

Identify the strategic issues facing the industry (such as changes in governmental policies. changes in demographics, globalization, etc.).

• Competitor Analysis 

Detailed overview and analysis of the key competitors of your start-up.

• Other issues which this section may address include:

(a). What does it take to succeed in this industry?

(b). What can a company do to gain a competitive advantage?

(c). Identify and compare key strategies pursued by major players in the industry.

(d). What strategy seems to be more successful and why?